A bounce rate tells you the percentage of unique visitors who first visited your site and then left your site within a short amount of time.
This makes perfect sense. Bounce rates can tell you so much about your website’s SEO, and is a very good metric you can use to assess both new and existing pages when you understand what to look for.
Knowing how your website bounce rate compares to other sites can be vital to your website conversion rate optimization (CRO) strategy.
It is a common misconception that lower bounce rates mean that a site is less interesting to users. In fact, the opposite is true.
Higher bounce rates indicate a need for some adjustments in your web design, in terms of content, format, technology and so on.
Lowering your bounce rate means improving your overall user experience.
A single page that is poorly constructed, or offers the wrong product, service or information will make it difficult for potential customers and clients to consider doing business with you.
In order to determine the reasons why your bounce rate might be high, you need to know how you go about getting the visitors to leave the page.
Bounce rates can be influenced by many factors. One of the biggest factors influencing bounce rate is how you categorize visitors.
Some people may stay on your site for a while, but then leave without a second thought.
In order to understand where your visitor’s mind is at after they first come to your site, you need to understand what they were looking for, or where they came from in the first place.
Before you redesign your web site or re-design your landing page you should have a clear understanding of your conversions.
Conversions are simply the number of visitors who visit your page and then leave without visiting a page within your site.
Knowing your conversions is essential if you want to improve your bounce rates. You can find this information in the Analytics section of your web site.
Most companies focus primarily on their conversion rates. However, if your goal is to increase your bounce rate, you should also focus on increasing your conversions.
- To change your bounce rate, one of the first things you should do is to analyze your content strategy.
If your content strategy isn’t aligned with your business goals, your bounce rate will continue to be high.
If you have an SEO content strategy, it is very important to make sure that your SEO content strategy is aligned with your overall SEO goals.
By making sure that your SEO content strategy is aligned with your goals and objectives, you will be able to create content that attracts more visitors, gets them to purchase and convert them into buyers.
- Another reason that your bounce rate might be high is due to a single bad thing on your website.
It is difficult to pinpoint one bad thing on your website that is responsible for high bounce rates.
However, by keeping a close eye on what visitors are seeing when they first arrive at your site, you can quickly fix problems that develop as visitors read through your site.
If you spot a problem before it becomes a problem, you can prevent potential problems from becoming serious problems.
- One last reason why your bounce rate may be high is because you are not testing for bounce rate.
Most people who test for bounce rate never even figure out where they are in the system.
In order to determine where you are and how many visitors are coming to your website, you need to get access to your Google Analytics tool.
Once you have access to your Google Analytics tool, you need to understand where your traffic is coming from.
By understanding where your traffic is coming from, you can quickly test different marketing campaigns to see which one is bringing you the most visitors.
- Finally, one last way to fix your bounce rate and increase your conversion rate is to make sure that the visitors who come to your website have a good experience.
You want your visitors to have a good experience when they come to visit your website.
By using the Google Analytics Content Network tool, you can easily see which landing pages are providing your visitors with bad customer service or information that is confusing.
By quickly fixing these problems, you will drastically improve your bounce rate and increase your conversion rates.
Bounce Rate is one of the most important stats for your website. This tells you what percentage of your visitors leave your site within a few seconds after arriving.
It also gives you an idea about how many people have visited your site since you’ve opened it. But how do you improve your bounce rate?
There are many things you can do and many methods to implement. Let’s take a look at a few of these:
Are your keywords and meta-tags relevant to your website?
If they aren’t, and visitors don’t see your content, then they won’t stick around long enough to purchase anything, read any valuable information, or remain for very long.
So make sure your keywords and meta-tags are relevant.
A high bounce rate means that you weren’t able to convincing the visitor to stay, and subsequently proceed to the next website on your list.
By measuring this directly, you’ll know right away if you need to revise your keywords and sub-tags or redo them.
Also, a high bounce rate means that a visitor has moved on to find a better website.
Is your site’s design giving visitors a headache? If so, then consider changing your design! Have you seen an increase in bounce rates lately?
If so, then perhaps you should test a new layout.
If your tests show improvements in conversion rates, then you can move onto the next metrics in your analytics because visitors will be more happy with the layout.
Do you want to accurately measure exit clicks?
Every single visitor leaves your site and doesn’t return. So how do you know whether or not they were happy with your landing page? Analytics can answer this question easily.
Simply go to your analytics account and enter in an address where you wish you knew the exit click, then hit “Create Metrics” and you’ll have an entry in the report that tells you what percentage of site visitors exit the site without clicking on a purchased link.
Do you want to know if internal linking is impacting your bounce rate? Internal linking is a great way to save you money without sacrificing a good user experience.
However, many webmasters still haven’t begun to fully utilize internal linking.
Don’t make the same mistake as so many other marketers by assuming that if internal linking is working for you then it is for your competitors.
Analyze to see if you are losing money because you are using internal links too much.
Do you want to drive more traffic to your landing pages?
Do you need more SEO traffic to help boost your rankings in the search engines?
If you need any SEO services or high-quality images then there are many websites out there that offer these types of services.
If you don’t have a budget for paying for advertising and content, then consider using one of these services to drive free SEO traffic to your landing pages.
This type of service may be just what you need to increase your bounce rate.