In the past, links were the primary SEO factor for search engine rankings and that was also the reason for the highly tactical manipulations in this sector over a long period.
These times are over a few years back.
Links will continue to lose relevance in the age of semantic contexts and machine learning, where User experience and content relevance are gaining more importance recently.
Search engines like Google are getting improved in ranking the best and most relevant content.
Also with the evolution of mobile devices like smartphones, fresh and most shared content gets higher rankings.
For certain niche topics, a high ranking is possible today without a large number of high-quality backlinks.
With increase in search traffic from mobile devices, webpages are often liked or shared and not actively linked like before.
The increasing role of apps and app rankings in organic search reduces the importance of backlinks.
Backlinks continue to be a part of the SEO algorithm, but now, they are termed as just another SEO factor and no longer the primary SEO factor to achieve high Google rankings.
In this lecture you’re going to learn the basic terminologies used in seo.
Generally, from SEO point of view, backlinks are of 2 types.
No follow and Do follow links.
Before explaining what is a no-follow or dofollow link, you need to know the technical difference between them.
In html, a link or backlink is written as medisciencetech.
Here the anchor word is ‘medisciencetech’, which is visible to the normal user.
When the user clicks on this anchor word, it’ll take him to the target webpage mentioned between ‘href’ attribute in the ‘a’ tag.
The above html link is an example of a dofollow link.
If I add rel=”nofollow” attribute inside ‘a’ tag, then it will become a nofollow link.
The entire HTML code will become as <a href=”medisciencetech.com” rel=nofollow >medisciencetech
No-follow attribute will request the search engine not to pass the link juice from the source page to the linked page or the target page.
Link juice is nothing but the domain authority or search engine visibility, which we saw in the technical seo section.
Earlier Google itself released a few extensions or plugins to see the page rank of every domains and its interior pages.
But from March 2016, Google removed the visibility of pagerank to the public.
Pagerank or link juice or domain authority or search engine visibility of a domain or a web page are all one and the same.
Based on the pagerank only Google used to decide the authenticity of the content in your website.
Pagerank mainly depends upon the number of dofollow links that your domain have from authentic websites.
So your domain authority, neither, directly depends upon nofollow links nor the dofollow links from low quality websites.
Let me ask you a simple question.
Website A has got 1000 dofollow backlinks and website B has got 10 dofollow backlinks.
Which website would rank high on Google search engine?
Let me know your suggestion in the comment below