If you own a website, a blog, or perhaps you’re a content strategist, you should know by now that “content is king.”
Whether you’re creating content to boost your rank on search engines like Google and Bing or you’re more concerned with building a solid audience pool, it still very essential.
It’s a key that helps brands attract more traffic to their website, build their audience pool, provide services, and so forth.
In content marketing, you should always place your core focus on quality and not quantity. You need to understand that the benefit of the content is for your audience.
Because of that, you must always keep your content unique, fresh, and valuable if you want to get more shares and links.
For example, in content marketing, you need to understand your audience and their interest to know the kind of content that will captivate their attention and benefit them.
Nevertheless, that’s where many people get it wrong, and this article is tailored to help you correct that.
We’re going to walk you through 5 tips provided by the Senior Sale Manager of Semalt Digital Service, in the person of Ryan Johnson that will help you take control of your business content marketing.
Content marketing or developing requires a bit of experience from the individual to take more control of your content.
If you want your audience to stay glued to your content, you’ll have to pay more attention to your page bounce rates or exit rates. The bounce rates tell you the exact numbers of traffic that comes to a specific page without going through other content on your website.
The exit rate helps you keep checking on the number that visited a particular page and went through other content in your website before exiting.
This will let you know what readers are more interested in and let you know the topic ideas you should create. So, go to your top content to see what has caught your audience’s attention.
Landing pages are essential because that is where your audience kicks off their visit to your services or site. You get the report on landing pages on the landing page icon close to behavior.
Landing pages help you know the best strategy to apply for your pages to perform better. For example, it lets you understand why some content is getting more visitors than others and ways you could fix the issue.
It also pays off to pay close attention to your content bounce rate and exit rate in terms of SEO campaigns.
Content marketing is not about creating content on diverse topics. The truth is that sometimes can do more harm than good.
There is some content that visitors see on your page and make them lose interest in anything that’s on your site.
Likewise, some contents attract visitors that they are patient enough to go through other topics on your website. This can either rank your site higher or outrank it, and believe me. You certainly don’t want that.
Exit pages help you have a content marketer know the pages driving visitors away (traffic) and the landing pages that get more traffic.
The Visitors Flow
This flow is indicated with few columns. A column shows you the flow of visitors entering your site, and another column indicates your landing page.
In your visitor’s flow, you’ll get to see blue lines with a different kind of thickness, and thicker lines mean that more traffic is obtained from that path.
You’ll also see red lines in the visitor’s flow, which indicate the rate your audience or users drops. This is the part you need to pay more attention to.
You can try linking prominent pages to the ones with bad conversion to increase your user’s experience, improving the flow.
Pay attention to how your audience interacts with the contents of your website and make sure you’ve used an effective SEO campaign.
The Penguin Tool
This tool is effective in comparing Google Analytics data and Google algorithm updates. It’s a tool tailored to indicate the fluctuation of traffic to your content on your website.
For example, the Panda update targets low-quality content and those that are duplicates. With it, you get to know the progress of your content marketing.
As a content marketer or developer, you should create content that will benefit your target audience and not for ranking sake.
We believe the above points help you know how to make your content marketing better in the long haul.